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BEGINNER
AI Marketing Automation with ChatGPT
Learn how to leverage AI to automate your marketing workflows and scale your business with proven strategies.
01
Building Your Content Engine
The Marketing Challenge
Most businesses struggle with three content marketing problems:
- Inconsistent brand voice across channels
- Poor content engagement rates
- Time-consuming content creation
The Strategic Solution
Phase 1
Brand Voice Definition
Act as an Expert Brand Strategist with 15+ years of experience in developing distinctive brand voices for global companies.
Task: Create a comprehensive brand voice guide for [YOUR BRAND]
Consider:
- Target audience: [DESCRIBE]
- Brand personality: [3-4 TRAITS]
- Tone: [FORMAL/CASUAL/ETC]
- Key messages: [LIST 3-5]
- Words to use/avoid: [LIST]
Your guide should include:
1. Audience psychographics
2. Voice characteristics with examples
3. Do's and Don'ts for each channel
4. Tone variations for different situations
5. Example snippets showing the voice in action
Phase 2
Content Multiplication
Use your brand voice guide with this system:
- Content Audit: Identify your best-performing content
- Channel Adaptation: Use this prompt with your brand guide:
Act as a Cross-Platform Content Strategist who has optimized content for major brands across LinkedIn, Twitter, and email campaigns. Original Content: [PASTE CONTENT] Transform this content into: 1. LinkedIn Series - Professional tone - Industry insights focus - Engagement hooks for B2B audience 2. Twitter Thread - Concise value points - Data-driven statements - Viral-optimized structure 3. Email Newsletter - Personal connection - Clear value proposition - Strategic CTAs Maintain core message while optimizing for each platform's unique characteristics and audience expectations.
- Performance Tracking: Monitor engagement metrics for each channel
Key Marketing Metrics to Track:
- ✓ Brand voice consistency score
- ✓ Cross-channel engagement rates
- ✓ Content resonance by platform
Key Takeaway
Learn how to build a scalable content engine that generates high-quality content consistently.
02
Systematic Lead Generation
The Marketing Challenge
Most lead generation efforts fail because they:
- Attract unqualified prospects
- Lack proper lead scoring
- Miss crucial nurturing touchpoints
The Strategic Solution
Phase 1
Ideal Customer Profiling
Act as a Senior Market Research Analyst with expertise in B2B buyer behavior and decision-making patterns.
Industry Focus: [INDUSTRY]
Create a comprehensive buyer persona analysis including:
1. Demographic & Firmographic Profile
- Role and seniority
- Company size and type
- Budget authority
- Industry-specific challenges
2. Decision-Making Process
- Information sources
- Evaluation criteria
- Common objections
- Purchase triggers
3. Communication Preferences
- Preferred channels
- Content consumption habits
- Professional goals
- Trust signals
Provide specific examples and data points for each section.
Phase 2
Lead Magnet Development
Create targeted resources that address specific pain points:
- Research Phase: Use this prompt to identify topics:
Act as a Senior Market Research Analyst with expertise in B2B buyer behavior and decision-making patterns. Industry Focus: [INDUSTRY] Create a comprehensive buyer persona analysis including: 1. Demographic & Firmographic Profile - Role and seniority - Company size and type - Budget authority - Industry-specific challenges 2. Decision-Making Process - Information sources - Evaluation criteria - Common objections - Purchase triggers 3. Communication Preferences - Preferred channels - Content consumption habits - Professional goals - Trust signals Provide specific examples and data points for each section.
- Content Development: Create solution-focused content:
Act as a Senior Content Strategist with expertise in creating engaging, informative content for B2B audiences. Topic: [TOPIC] Create a comprehensive content framework including: 1. Introduction - Hook - Context - Problem statement 2. Solution Overview - Key benefits - Unique value proposition - Success metrics 3. Implementation Roadmap - Step-by-step guide - Timeline - Resource allocation 4. ROI Calculation - Methodology - Data points - Expected outcomes Provide specific examples and data points for each section.
Key Performance Indicators:
- ✓ Lead quality score (based on fit and engagement)
- ✓ Resource download-to-consultation ratio
- ✓ Channel-specific conversion rates
03
Customer Journey Automation
The Marketing Challenge
Customer journeys often break down due to:
- Inconsistent follow-up sequences
- Generic messaging that doesn't resonate
- Poor timing of communications
The Strategic Solution
Phase 1
Journey Mapping
Act as a Customer Experience Architect who has designed journey maps for Fortune 500 companies.
Product/Service: [PRODUCT/SERVICE]
Design a detailed customer journey map including:
1. Awareness Stage
- Entry points
- First touchpoints
- Initial content needs
- Engagement triggers
2. Consideration Stage
- Information requirements
- Comparison points
- Decision criteria
- Objection handling
3. Decision Stage
- Conversion triggers
- Purchase signals
- Support needs
- Success metrics
4. Post-Purchase
- Onboarding steps
- Success indicators
- Upsell opportunities
- Advocacy triggers
Include specific content needs and optimal timing for each stage.
Phase 2
Automated Engagement System
Create behaviour-triggered communications:
- Trigger Identification:
Act as a Senior Marketing Automation Specialist with expertise in designing trigger-based engagement systems. Customer Journey Stage: [STAGE] Identify key engagement triggers including: 1. User actions 2. Timing-based triggers 3. Engagement patterns Include both positive and negative signals.
- Response Development:
Act as a Senior Content Strategist with expertise in creating engaging, informative content for B2B audiences. Trigger: [TRIGGER] Create response templates including: 1. Initial outreach 2. Follow-up sequence 3. Re-engagement messages Customise based on: - Previous interactions - Engagement level - Specific interests shown
Success Metrics:
- ✓ Journey stage conversion rates
- ✓ Time-to-conversion by segment
- ✓ Engagement depth score
Implementation Tips:
- Start with one customer segment
- Test triggers with a small group first
- Monitor and adjust timing based on response rates
Getting Started
Begin with Strategy #1 (Building Your Content Engine) as it's the foundation of your marketing strategy. Once you're comfortable with that, move on to lead generation and customer journey automation.
Next Steps:
- Define your brand voice using the provided prompt
- Use your brand voice guide to adapt your best-performing content for different channels
- Track engagement metrics for each channel to refine your strategy
Putting It All Together
These three strategies work together to create a comprehensive marketing automation system:
- Content Engine: Creates consistent, engaging content
- Lead Generation: Attracts and qualifies prospects
- Customer Journey: Converts and retains customers
Implementation Plan:
- Week 1: Set up your content engine and brand voice
- Week 2: Develop your lead generation system
- Week 3: Implement customer journey automation
- Week 4: Monitor and optimize all systems
Remember: Start small, measure results, and scale what works.